Figure 9-11 -Assume That the Perceptual Map in Figure 9-11 Above Is

question 141

Multiple Choice

Figure 9-11

-Assume that the perceptual map in Figure 9-11 above is an accurate representation for adult consumers.A heavy consumer of mineral water is likely to think that mineral water is

• A)more nutritious than tea.
• B)more nutritious and a more adult-oriented beverage than milk shakes.
• C)a more adult-oriented beverage than nutritionally designed diet drinks.
• D)less nutritious and a more adult-oriented beverage than fruit-flavored drinks.
• E)a more adult-oriented beverage than sports drinks.

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Definitions:

Income Summary

A temporary account used in accounting to aggregate all income and expense accounts for a period, facilitating the transfer of their balances to permanent equity accounts.

Closing Entries

Journal entries made at the end of an accounting period to transfer the balances of temporary accounts to permanent accounts and prepare the company's books for the next period.

Income Summary

A temporary account used in closing process to summarize the results of a period's revenues and expenses.

Adjusting Entry

Journal entries made in accounting records at the end of an accounting period to allocate income and expenditures to the period in which they actually occurred.