Marketers Use Perceptual Maps as a Means to Display or Graph

question 142

Multiple Choice

Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands

• A)against large market segments in a market-product grid.
• B)against small market segments in a market-product grid.
• C)in virtual space that represents the business or product's time in existence and growth.
• D)in the minds of consumers.
• E)against the revenues generated by other products or brands within the company.

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Definitions:

Mission

The key elements of the overall purpose of an organization, brand, or person in the respective spaces.

Vision

Characteristics and principles that an organization or individual values, which will guide its overall actions and make an impact in the community; vision statements bridge various components together in a cohesive statement, tying in brand personality, key attributes, core values, and present and future behavioral intentions.

Brand Voice

The unique personality a brand adopts in its communications, including the language, tone, and style used across its marketing materials.

Message Map

A strategic tool used to align messaging across various channels to ensure consistency and clarity.