Which of the Following Statements Regarding When and How to Segment

question 71

Multiple Choice

Which of the following statements regarding when and how to segment markets is most accurate?

• A) Even if a firm finds uniform needs across all users, it should take advantage of the method to avoid falling behind its competitors.
• B) Market segmentation is only feasible for large corporations; small businesses don't have the resources to engage in the process.
• C) Governments should not attempt market segmentation because the strategy is only applicable for consumer and organizational markets.
• D) If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment.
• E) Market segmentation strategies work less than 10 percent of the time.

---

Definitions:

Global

Refers to something worldwide in scope or application.

Internal

Located or occurring within an organism or one of its parts.

Norepinephrine

A neurotransmitter and hormone involved in arousal, alertness, and regulation of blood pressure, among other physiological processes.

Manic Episode

a period of abnormally elevated mood, arousal, and energy levels, often seen in bipolar disorder.