Product Differentiation Refers to

question 37

Multiple Choice

Product differentiation refers to

• A)a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs.
• B)the unique combination of product benefits received by targeted buyers.
• C)those characteristics of a product that make it superior to competitive substitutes.
• D)a marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products.
• E)the legal requirement that requires a specified degree of distinction between products to ensure an organization's intellectual property rights.

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Definitions:

Managed Behalf

Acting or making decisions for another person or entity, typically in a professional or representative capacity.

Employee Participation

Involvement of employees in the decision-making processes of an organization, aiming to increase engagement and morale.

Pay-Related Decisions

Choices made by employers regarding compensation, including wages, salaries, bonuses, and benefits, directly affecting employee remuneration.

Incentive Plan

A program designed by organizations to motivate and reward employees for reaching specific performance targets.