Name Maker Is an Online Company That Sells, Among Other

question 92

Multiple Choice

Name Maker is an online company that sells, among other items, high-end gift wrapping that can have custom slogans or names printed on it, such as the name of a person celebrating a birthday or a couple who is getting married. This made-to-order gift wrapping is an example of

• A) family branding.
• B) mass customization.
• C) synergistic marketing.
• D) "Tiffany/Walmart" marketing.
• E) specialty customization.

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Definitions:

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