Recently Colgate-Palmolive Introduced Colgate Enamel Health Toothpaste, One That Claims

question 197

Multiple Choice

Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective barrier to inner layers. This new formula helps to separate the Colgate product from its top competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here?

• A) product differentiation
• B) product segmentation
• C) market expansion
• D) usage segmentation
• E) psychographic segmentation

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.

Mission Statement

A brief description of a company's fundamental purpose that clarifies its goals and guiding values.

Hexagon of Strategy

A conceptual model that outlines six essential components of strategic planning, including vision, resources, market positioning, competitive advantage, systems, and value proposition.

Differentiation Strategy

A business approach where a company develops products or services that provide unique attributes valued by customers, distinguishing them from competitors' offerings.