Which of the Following Statements Represents a Possible Measure of Success

question 195

Multiple Choice

Which of the following statements represents a possible measure of success in the first step of the five-step marketing research approach,defining the problem?

• A)You have three weeks and $10,000 to determine if it is going to be profitable to serve breakfast on weekdays or not.
• B)If 3-year-olds like this product,then it stands to reason that 4-year-olds will like it even more.
• C)Use mail questionnaires,not focus groups.
• D)Let's identify the most cost-effective method of advertising.
• E)If the test subject eats most or all of the sample during the taste test,it will be assumed that he or she likes it.

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