When Compared to a Multiple Products, Multiple Market Segments Strategy

question 168

Multiple Choice

When compared to a multiple products, multiple market segments strategy, a one product, multiple market segments strategy

• A) is a much more effective means of meeting consumers' individual needs.
• B) creates greater savings in production costs.
• C) is a more effective way of meeting organizational objectives.
• D) has significantly higher distribution costs.
• E) is more profitable since a firm can charge the new segments higher prices without changing the product.

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Definitions:

Collective Unconscious

A concept in psychoanalytic theory referring to the part of the unconscious mind that is derived from ancestral memory and experience, common to all humankind.

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