The Purpose of the Five Key Steps in Segmenting and Targeting

question 84

Multiple Choice

The purpose of the five key steps in segmenting and targeting markets is to

• A) identify competitors that provide similar products that satisfy a firm's customers' needs.
• B) provide guidance to reposition a firm's products.
• C) generate new-product ideas for firms that are not growing in market share.
• D) link market needs of customers to the organization's marketing program.
• E) correlate directly to each of the five environmental forces.

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Definitions:

Application Developer

A professional who creates, tests, and programs applications for computers, mobile devices, or web platforms.

Geographical Information

Data related to physical locations and features on the Earth's surface, used in mapping and spatial analysis.

Underrepresentation

The inadequate or disproportionately low representation of a particular group or groups in a certain area or field, relative to their numbers in the general population.

Constant Change

A state where elements or conditions undergo frequent updates or alterations.