Which of the Following Statements About Market Segmentation for Organizational

question 72

Multiple Choice

Which of the following statements about market segmentation for organizational markets is most accurate?

• A) Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
• B) Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets.
• C) Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
• D) Consumer markets use market segmentation criteria while organizational markets do not.
• E) The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

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Definitions:

Self-Actualization

The act of reaching or fulfilling one's own capabilities and talents, perceived as an inherent desire or requirement in everyone.

Unconscious Motives

Unconscious motives refer to hidden and automatic drivers of behavior that are not accessible to an individual's conscious awareness.

Typical Behavior

Typical behavior refers to actions or reactions that are considered normal or expected in a given context, based on societal standards or norms.

Cognitive-Social Learning

A theory that highlights the role of thought processes (cognition) in the social learning of behaviors, attitudes, and emotions.