A Marketing Manager Goes Through Several Steps to Put a Market

question 198

Multiple Choice

A marketing manager goes through several steps to put a market segmentation plan into effect.This includes being able to form market segments and then ________ without encountering excessive costs.

• A)eliminate potential nonbuyers
• B)identify segmentation variables
• C)select the market segments to target
• D)redirect their purchase behaviors
• E)ignore any and all similarities

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Definitions:

UCC Rule

Refers to regulations established under the Uniform Commercial Code, a comprehensive set of laws governing all commercial transactions in the United States.

Payment Term

A condition that outlines the agreement between a buyer and a seller regarding the amount and timing of payments for goods or services.

Enforceable

A term describing a legal agreement or regulation that can be upheld or compelled by law.

Grade-A Quality

A classification that denotes the highest quality or standard in terms of product or item classification.