The Best Segmentation Approach Is the One That

question 133

Multiple Choice

The best segmentation approach is the one that

• A)makes it easiest to reach the segment.
• B)maximizes the opportunity for future profit and ROI.
• C)recognizes different needs of buyers among different segments.
• D)recognizes similarities of needs of potential buyers within a segment.
• E)is simplest and least costly in assigning potential buyers to segments.

---

Definitions:

Sample Size

The number of individuals or observations included in a study, which can significantly affect the reliability and validity of the study's outcomes.

Costs

The expenses associated with a project, program, or intervention, including direct, indirect, fixed, and variable costs.

Precision Required

A necessity for accuracy and specificity in data, measurements, or outcomes.

Margin of Error

A statistic expressing the amount of random sampling error in a survey's results, indicating the range of accuracy.