The Best Segmentation Approach Is the One That

question 133

Multiple Choice

The best segmentation approach is the one that

• A)makes it easiest to reach the segment.
• B)maximizes the opportunity for future profit and ROI.
• C)recognizes different needs of buyers among different segments.
• D)recognizes similarities of needs of potential buyers within a segment.
• E)is simplest and least costly in assigning potential buyers to segments.

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Definitions:

Introspection

Inspecting or watching one's own mental and emotional activities.

Structuralist

Relating to an approach in various academic disciplines that explores the underlying structures in culture, literature, languages, and society.

Conscious Experience

The awareness of one's own thoughts, feelings, and surroundings, which encompasses various cognitive processes and states of mind.

Wilhelm Wundt

Wilhelm Wundt is often regarded as the father of psychology; he established the first psychological laboratory in Leipzig, Germany, in 1879, marking the formal beginning of psychology as a separate science.