Lands' End Will Custom-Fit a Marinac Jacket and Make It

question 169

Multiple Choice

Lands' End will custom-fit a Marinac jacket and make it with additional features such as thumb loops, underarm ventilation slits, and a key clip when you order from LandsEnd.com. This is an example of

• A) family branding.
• B) mass customization.
• C) "Tiffany/Walmart" marketing.
• D) market melding.
• E) specialty customization.

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Definitions:

Homogeneous Products

Goods that are seen as identical by consumers, making them perfect substitutes for one another.

Perfectly Competitive

A market structure characterized by a large number of small firms, homogeneous products, and free entry and exit.

Monopolistically Competitive

Describes a market structure where many companies sell products that are similar but not identical, allowing for firms to have some market power.

Market Power

The ability of a firm or group of firms to manipulate the price of goods or services in a market due to lack of competition.