Durable Goods Emphasize Which of the Following Elements of the Promotional

question 14

Multiple Choice

Durable goods emphasize which of the following elements of the promotional mix?

• A)sales promotion
• B)personal selling
• C)advertising
• D)public relations
• E)direct marketing

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Definitions:

Onshoring

The process of returning a business's production or services to its home country from overseas to benefit from domestic advantages.

Gig Economy

A labor market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs.

Sharing Economy

The sharing economy is a socioeconomic system that allows individuals to borrow or rent assets owned by someone else, emphasizing access over ownership.

80/20 Rule

A principle, also known as the Pareto Principle, stating that roughly 80% of effects come from 20% of causes, applicable in varied contexts like business, science, and economics.