Criteria for Forming Segments Involve Both Similarities and Differences

question 45

Multiple Choice

Criteria for forming segments involve both similarities and differences. In terms of the needs of buyers, the similarities must be ________ a segment, and the differences must be ________ segments.

• A) between; among
• B) throughout; absent in
• C) within; among
• D) absent in; throughout
• E) among; across

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Definitions:

Systems Approach

A holistic perspective that examines the interrelations and interactions within and among components of a complete system.

Behavioral Approach

A perspective in psychology and management focusing on understanding human behavior through observation and empirical data, often emphasizing the environment's role on behavior.

Multivariate Analysis

A set of statistical techniques used for analysis of data that involves multiple variables to understand relationships and patterns.

Contingency Approach

A management theory that suggests the most appropriate management style or approach depends on the specific aspects of the situation at hand.