Behavioral Segmentation May Be Based on

question 96

Multiple Choice

Behavioral segmentation may be based on

• A) lifestyles and demographics.
• B) retailer and wholesaler behaviors.
• C) geographic and demographic criteria.
• D) product features and user status.
• E) demand and supply.

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Definitions:

Transaction

An event or agreement between two or more parties that has a financial impact on the business.

Business Firm

A Business Firm is an organization engaged in commercial, industrial, or professional activities with the aim of generating profits.

Drawing Account

An account used to record withdrawals made by a company’s owner for personal use, which is then deducted from the company’s capital.

Owner's Capital Account

Represents the total equity or net worth of an individual owner in a company, detailing the contributions, earnings, and withdrawals of the owner.