Samsung Sells a Variety of TVs, from Simple and Small

question 175

Multiple Choice

Samsung sells a variety of TVs, from simple and small ones to large smart TVs with Internet connectivity and 3-D technology. Customers prefer different features, so Samsung uses which type of segmentation variable based on their viewing preferences?

• A) demographic segmentation
• B) psychographic segmentation
• C) behavioral segmentation
• D) geographic segmentation
• E) socioeconomic segmentation

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Definitions:

Pellagra

A vitamin deficiency disease most commonly caused by a lack of niacin (vitamin B3) in the diet, leading to dermatitis, diarrhea, dementia, and even death if untreated.

Vitamins

Essential nutrients that the body needs in small amounts to function and maintain health.

ATP

Adenosine triphosphate, an energy-carrying molecule found in the cells of all living things which fuels cellular processes.

Diffusion Force

A force arising from the concentration gradient that moves molecules from an area of high concentration to one of lower concentration.