After Establishing the Market Segments and Product Groupings on a Market-Product

question 88

Multiple Choice

After establishing the market segments and product groupings on a market-product grid, the next step is to

• A) fill in the appropriate cells with precise statistical data from primary and/or secondary sources.
• B) estimate, with intelligent guesstimates as necessary, the market size for each cell.
• C) total the vertical columns to identify the greatest marketing synergies and efficiencies.
• D) total the horizontal rows to identify greatest operations/production synergies and efficiencies.
• E) identify a marketing action for every product-market combination in the grid.

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Definitions:

Exports

Commodities or services developed in one country and exported to buyers in another country.

CAFTA

The Central American Free Trade Agreement, a trade agreement between the United States and Central American countries to reduce trade barriers.

Tariffs

Taxes imposed by a government on imported goods, often used to protect domestic industries from foreign competition.

WTO

The World Trade Organization, an international body that deals with the rules of trade between nations.