Product Repositioning Refers to

question 49

Multiple Choice

Product repositioning refers to

• A)the place a product offering occupies in consumers' minds on important attributes.
• B)using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
• C)changing the place an offering occupies in a consumer's mind relative to competitive products.
• D)the practice of selling a firm's least successful product line and redirecting that revenue into a totally new product.
• E)the competitive advantage of one product over another.

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Definitions:

Operant Conditioning

A learning technique where the dynamism of a behavior is regulated by the offering of incentives or the implementation of correctives.

Respondent Behavior

Behavior that occurs as an automatic response to some stimulus, often used in the context of classical conditioning.

Justified Violence

The use of force or aggression considered acceptable under certain conditions or in self-defense, often debated within ethical and legal contexts.

Unjustified Violence

Acts of aggression or harm that have no moral or legal grounds to support them.