A Means of Displaying or Graphing in Two Dimensions the Location

question 24

Multiple Choice

A means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands,as well as its own product or brand,is referred to as a

• A)perception matrix.
• B)growth-share matrix.
• C)market-product grid.
• D)perceptual map.
• E)product differentiation chart.

Understand the theory behind process innovations and their effects on firms' cost structures and competitive positions.

Recognize the factors determining the technological progressiveness of an industry, including industry concentration and the availability of technological opportunities.

Understand the relationship between marginal cost and R&D expenditures in firms.

Comprehend the role of government in financing basic scientific research and its implications on public goods and externalities.