Northland Juices,a Division of New York-Based Apple & Eve,competes with Ocean

question 202

Multiple Choice

Northland Juices,a division of New York-based Apple & Eve,competes with Ocean Spray in the cranberry juice category.To be successful,Northland must create ________ demand so it will be selected over competitors.

• A)primary
• B)derived
• C)generic
• D)selective
• E)secondary

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Definitions:

Commitment Device

A strategy or mechanism designed to help people stick to their long-term goals by limiting access to short-term temptations.

Vertical Differentiation

Refers to the process of distinguishing products or services based on their quality, features, or performance rather than price.

Megapixels

A measure of the resolution of digital cameras or images, equivalent to one million pixels.

Behavioral Economics

is a field of economics that studies how psychological, emotional, cultural, and social factors affect economic decisions of individuals and institutions.