Which of the Following Is an Example of a Multiple

question 148

Multiple Choice

Which of the following is an example of a multiple products, multiple market segments strategy?

• A) College Football magazine selects different covers for essentially the same written content in order to appeal to different geographic markets in the United States.
• B) A new movie used several different movie trailers. One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C) Ford manufactures SUVs for those who wish to carry lots of people and pickup trucks for those who wish to carry lots of cargo.
• D) Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and cat litter boxes.
• E) Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

---

Definitions:

High-involvement

A term referring to situations or purchase decisions where the consumer spends a lot of time and effort considering and making the decision due to the significance of the outcome.

Routine Decision Making

The process of being in the habit of buying a particular product so attitudes and beliefs toward the product are already formed and are usually positive.

Unconscious Need

A desire or requirement of a consumer that they are not fully aware of, which can influence their purchasing behavior.

Buyer

An individual or organization that makes a purchase decision, acquiring goods or services in exchange for money.