Using an Existing Brand Name to Introduce a Product That

question 258

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar product category seems like a good idea.This is what toothpaste manufacturer Colgate did when it put its brand name on ________,which failed quickly.

• A)aspirin
• B)frozen dinners
• C)disposable underwear
• D)soda (soft drink)
• E)perfume

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Definitions:

Better Place

Can refer to initiatives or efforts aimed at improving conditions in a particular area or community, leading to a more positive and sustainable environment.

Whistle-Blowing

Whistle-blowing involves reporting unethical, illegal, or harmful practices by individuals or organizations, typically to protect public interest.

Free Expression

The right to express one's ideas and opinions freely through speech, writing, and other forms of communication without fear of censorship or punishment.

Dissenting Viewpoints

Opinions or perspectives that conflict with the prevailing or mainstream views.