Thirsty Dog! Is a Zesty Beef-Flavored,vitamin-Enriched,mineral-Loaded,lightly Carbonated Bottled Water for Your

question 289

Multiple Choice

Thirsty Dog! is a zesty beef-flavored,vitamin-enriched,mineral-loaded,lightly carbonated bottled water for your dog.It might have been a great product,but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers.The makers of this product had

• A)poor product quality.
• B)no economical access to buyers.
• C)an insignificant point of difference.
• D)incomplete market and product protocol.
• E)poor execution of the marketing mix.

---

Definitions:

Ad-equivalency Value

A metric used in public relations and advertising to quantify the worth of media coverage or publicity by comparing it to the cost of equivalent paid advertising space or time.

Momentum Effect

The tendency of an asset to continue moving in its current direction, whether up or down, in the financial market.

Impression

A metric used in digital marketing to represent the number of times an advertisement or social media post is displayed, regardless of whether it was clicked or not.

Norm

A standard or pattern of social behavior that is typical or expected within a particular group or culture.