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In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?
Products
Goods or services offered by a business to satisfy customer needs or wants.
Service Companies
Businesses that provide intangible products or services rather than physical goods.
Cost Distortions
Misallocations or inaccuracies in the assignment of costs to products or services, often leading to misleading cost information.
Activity-Based Costing
A pricing technique that allocates overheads and indirect expenses to associated services and products based on the activities involved.
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