Dell Used ________ to Develop an Online Site to Generate

question 92

Multiple Choice

Dell used ________ to develop an online site to generate 13,464 ideas for new products as well as website and marketing improvements.

• A)brainstorming
• B)crowdsourcing
• C)group think
• D)outsourcing
• E)data mining

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Definitions:

Exploitation

The act of making use of resources or advantages for one's own benefit, often without regard for ethics or fairness.

Skimming Strategy

A pricing strategy in which a company charges the highest initial price that customers will pay and then gradually lowers the price to attract more price-sensitive customers.

Product Life Cycle

A concept that describes the stages a product goes through from development to withdrawal from the market, including introduction, growth, maturity, and decline.

Innovative Product

A product that introduces new features, functionality, or improvements that distinctly set it apart from previous versions or competitors.