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Assume you are manager of Outback Steakhouse, a franchised restaurant that has opened at new location in St. Louis. Describe which segmentation base(s) and possible segmentation variable(s) you would use to segment its market, and explain why each supports the appropriate market segmentation strategy.
Household Workers
Individuals employed within a private home to perform domestic tasks, such as cleaning, cooking, and childcare.
Quarterly 941 Return
A quarterly tax form employers file to report federal withholdings and Social Security and Medicare taxes for employees.
Annual 940 Return
The Annual 940 Return is a federal tax form used by employers to report their annual Federal Unemployment Tax Act (FUTA) tax.
Safe Harbor
Safe Harbor is a provision in law or regulation that provides protection from penalty or liability under specific situations or if certain conditions are met.
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