Which of the Following Statements About Test Marketing Is Most

question 249

Multiple Choice

Which of the following statements about test marketing is most accurate?

• A)Test marketing is especially useful for new services.
• B)Expensive consumer products must be test marketed in as many locations as possible.
• C)Test marketing involves exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
• D)Test marketing is essential for new,expensive industrial products such as jet engines.
• E)Standard test markets are the least expensive and fastest type.

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Definitions:

Process Costing

An accounting method used to allocate costs to units of product in processes involving continuous mass production.

Job Order Costing

An accounting methodology used to allocate costs to specific batches or lots of products, often used in custom manufacturing.

Videographer

A professional or skilled individual who captures moving images on video, either as a hobby or for commercial purposes.

Job Order Cost System

An accounting system that accumulates costs for each individually identified job or order, tracking materials, labor, and overhead.