Before a New Product or Service Is Developed,a Firm Should

question 115

Multiple Choice

Before a new product or service is developed,a firm should have a precise protocol,a statement that identifies which of the following?

• A)a clear plan for product distribution
• B)an analysis of potential competitors' products
• C)a precise budget of how much can be spent for the marketing program
• D)specific customers' needs,wants,and preferences
• E)clear financial goals and expectations

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Definitions:

Acquisition

The process of obtaining control of another company or business entity through purchase or merger.

Poison Pills

Strategies employed by companies to deter hostile takeovers, making the company less attractive to potential acquirers.

Takeover Attempt

An effort by one company to acquire control over another company, often by purchasing a significant portion of its stock.

Golden Parachutes

Contractual agreements that provide senior executives with significant benefits in the event that they are terminated as a result of a merger or takeover.