A Framework to Relate the Market Segments of Potential Buyers

question 156

Multiple Choice

A framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization is referred to as a

• A)needs table.
• B)cross-tabulation.
• C)market-product grid.
• D)growth-share matrix.
• E)product differentiation table.

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Definitions:

Infantile Level

Pertains to behavior, thinking, or attitudes that are considered characteristic of or resembling an infant or very young child.

Abnormal Person

An individual whose thinking or behavior deviates significantly from societal norms or expectations.

Personality

The mix of emotional, attitudinal, and behavioral reaction patterns characteristic of a person.

Unconscious

The part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.