The New-Product Development Process an Organization Goes Through to Identify

question 33

Multiple Choice

The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

• A) three main steps: research, production, and distribution.
• B) four distinct steps: research, evaluation, production, and distribution.
• C) five key phases ranging from idea generation to creating the first prototype.
• D) seven stages from new-product strategy development to commercialization.
• E) three phases: planning, implementation, and evaluation.

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Definitions:

Masking

A method in perceptual research where a visual stimulus is made less visible to the observer by the presence of another stimulus, hindering the ability to perceive or process the first stimulus.

Memory Recall

The process of retrieving information stored in long-term memory, bringing it into conscious awareness.

Fluid Intelligence

The capacity to solve novel problems, use logic in new situations, and identify patterns.

Working Memory Capacity

The amount of information that can be held and manipulated in working memory at one time, which plays a critical role in comprehension, learning, and reasoning.