In the New-Product Development Process, Product Ideas That Survive the Business

question 1

Multiple Choice

In the new-product development process, product ideas that survive the business analysis stage proceed to the ________ stage.

• A) market testing
• B) screening and evaluation
• C) business analysis
• D) development
• E) commercialization

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Definitions:

Temporally

Refers to something related to or involving time.

Repeated Studying

A learning technique involving multiple sessions of reviewing material over a span of time.

Repeated Testing

The process of administering a test multiple times to the same subjects to improve reliability, measure changes, or reinforce learning.