There Are Seven Stages of the New-Product Development Process

question 107

Multiple Choice

There are seven stages of the new-product development process. The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the ________ stage.

• A) idea generation
• B) screening and evaluation
• C) screening and analysis
• D) new-product strategy development
• E) product assessment

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Definitions:

Assumptive Worlds

The view that people live in social worlds based on certain beliefs (assumptions) about reality

Accessibility

How easily something comes to mind

Downward Comparisons

A psychological strategy where individuals compare themselves to others who are worse off in order to feel better about their own situation.

Presumptive Reasoning

A form of logical thinking that makes assumptions based on general rules or past experiences, leading to conclusions that are taken as likely true.