In Which Stage of the New-Product Development Process Is a SWOT

question 102

Multiple Choice

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)development
• E)new-product strategy development

---

Definitions:

Critical Theorists

Scholars who engage in the critique of society and culture, exposing and challenging power structures, ideologies, and inequalities.

Diachronic

Pertaining to the study or analysis of something, especially language, through different periods in history to understand its evolution.

Synchronic

An approach focusing on a phenomenon at a specific point in time, often used in linguistics and anthropology to study cultures or languages without considering historical changes.

Economic Determinism

A theory that economic forces shape societal structures, cultural values, and historical outcomes.