Which Type of Consumer Product Is Purchased Relatively Infrequently and the Purchase

question 79

Multiple Choice

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

• A) convenience product
• B) shopping product
• C) specialty product
• D) unsought product
• E) discretionary product

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Definitions:

Cloud Computing

Cloud computing is the delivery of computing services—including servers, storage, databases, networking, software, analytics, and intelligence—over the Internet ("the cloud") to offer faster innovation, flexible resources, and economies of scale.

Instant Messaging

A form of real-time online communication through text-based messages exchanged between users on a computer or mobile device.

Lync

A former brand name for Microsoft's communication software, providing instant messaging, video calls, and meeting capabilities, now rebranded as Skype for Business.

Enterprise Plan

A subscription-based service model offered by software companies, tailored for organizations with complex requirements and larger teams.