Idea Generation Is the Stage in the New-Product Development Process

question 63

Multiple Choice

Idea generation is the stage in the new-product development process that

• A)develops a pool of concepts to serve as candidates for new products.
• B)selects a single concept and scrutinizes it for all potential benefits and flaws.
• C)separates ideas into two categories: consumer-oriented and organization-oriented.
• D)requires the organization to perform a SWOT analysis and an environmental scan.
• E)consists of the techniques used to screen and reject those ideas that have no merit.

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Definitions:

Machine Learning

A branch of artificial intelligence that focuses on building applications that learn from data and improve their accuracy over time without being explicitly programmed.

Natural Language Processing

A field of computer science and artificial intelligence concerned with the interactions between computers and human (natural) languages, enabling computers to understand, interpret, and generate human language.

Watson

An IBM supercomputer that combines artificial intelligence and sophisticated analytical software for optimal performance as a "question answering" machine.

Paywall

An arrangement whereby access to online content is restricted to users who have paid to subscribe or purchase access.