What Six Criteria Are Mentioned Most Often in Selecting a Good

question 217

Essay

What six criteria are mentioned most often in selecting a good brand name? Give an example of a brand name that illustrates each criterion.

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Definitions:

Dramaturgy

A sociological perspective that uses the metaphor of theater to understand how individuals present themselves in various social situations.

Erving Goffman

A sociologist known for his work on symbolic interactionism and the study of everyday life interactions, dramaturgy, and social identity.

Agency

The ability of the individual to act freely and independently.

Free Will

The ability of individuals to make choices that are not determined by prior causes or by divine intervention.