Which of the Following Quotes from a New-Product Adopter Would

question 29

Multiple Choice

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a usage barrier?

• A) "It looks delicious but it might make me fat."
• B) "What if I can't make the monthly payments?"
• C) "I don't want to use this if it means it will take me longer to get ready in the morning."
• D) "Big deal, the only difference is the shape of the package."
• E) "Sure I'll try it; why not!"

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Definitions:

Action Potential

A brief electrical impulse by which information is transmitted along the axon of a neuron.

Electrical Charge

A fundamental property of matter that causes it to experience a force when placed in an electromagnetic field, existing in two types: positive and negative.

Dendrite

A branched extension of a neuron that receives impulses from other neural cells and transmits them toward the cell body.

Absolute Refractory Period

A period immediately following the transmission of an impulse in nerve or muscle in which a nerve or muscle is incapable of generating another impulse.