Test Marketing Involves Offering a Product for Sale

question 176

Multiple Choice

Test marketing involves offering a product for sale

• A) to a random sample of people in the top 10 U.S. cities.
• B) in as broad a geographic region as possible.
• C) to consumers that are representative of the target market.
• D) on a limited basis in a defined area.
• E) only on certain days of the week and hours of the day.