Which of the Following Statements About Test Marketing Is Most

question 249

Multiple Choice

Which of the following statements about test marketing is most accurate?

• A)Test marketing is especially useful for new services.
• B)Expensive consumer products must be test marketed in as many locations as possible.
• C)Test marketing involves exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
• D)Test marketing is essential for new,expensive industrial products such as jet engines.
• E)Standard test markets are the least expensive and fastest type.

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Definitions:

Concise Language

The use of few words to convey an idea effectively without unnecessary elaboration.

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