Commercialization Is the Stage in the New-Product Development Process

question 248

Multiple Choice

Commercialization is the stage in the new-product development process

• A) at which the product is positioned and launched in full-scale production and sales.
• B) during which the firm performs its final evaluations of the new product.
• C) when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard.
• D) when advertising campaigns are evaluated using Starch scores to identify brand awareness.
• E) at which the product generates the greatest sales and profits.

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Definitions:

Actual Rate

The actual interest rate or return that is earned or paid on an investment, loan, or other financial product.

Standard Rate

A predetermined or fixed cost rate that is applied uniformly across units, activities, or time for budgeting or billing purposes.

Unfavorable Cost Variance

A variance that occurs when the actual cost exceeds the standard cost.

Favorable Cost Variance

A variance that occurs when the actual cost is less than standard cost.