After Gaining Widespread Attention with the Media, as Well as Popularity

question 54

Multiple Choice

After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?

• A) not satisfying customer needs on critical factors
• B) poor product quality
• C) poor execution of the marketing mix
• D) an insignificant point of difference
• E) bad timing

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Definitions:

Midday Napping

A short sleep taken during the day, particularly around the middle of the day, to rest and rejuvenate.

Ascending Reticular Activating System

A neural pathway in the brainstem that influences physiological arousal and consciousness.

Arousal and Alertness

Physiological and psychological states of being awake, responsive, and fully engaged with the environment.

NREM

Non-rapid eye movement sleep, which is one of the two basic states of sleep and involves less dreaming and lower body movement compared to REM sleep.