Which of the Following Statements About the Introduction Stage of the Product

question 234

Multiple Choice

Which of the following statements about the introduction stage of the product life cycle is most accurate?

• A)If a firm's product is especially good,efforts should be made to create selective demand rather than primary demand to allow the firm to distinguish itself from competitors.
• B)During the introduction stage,it is best to avoid a skimming pricing strategy.
• C)During the introduction stage,it is best to avoid a penetration pricing strategy.
• D)A firm should introduce the identical product at several different price points in order to gauge customer price sensitivity.
• E)Because of large initial investment costs,overall industry profits often are initially negative.

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