If a Customer Is Reluctant to Try a New Product

question 23

Multiple Choice

If a customer is reluctant to try a new product because she's afraid it might make her ill,the company is most likely facing a(n) ________ barrier.

• A)usage
• B)risk
• C)value
• D)emotional
• E)psychological

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Definitions:

Cultural Bias

The tendency of a culture to interpret and judge phenomena by standards inherent to its own culture.

Normed

Refers to the process of standardizing a test or assessment by administering it to a specific group and using the results as a reference for interpreting individual scores.

Accommodations

Accommodations are adjustments or modifications provided to individuals with disabilities or special needs to enable them to participate fully in an activity or setting, such as in testing or in the workplace.

Modifications

Adjustments or changes made to environments, tasks, or procedures to enable individuals to participate fully.