The Classifications of Innovators, Early Adopters, Early Majority, Late Majority

question 245

Multiple Choice

The classifications of innovators, early adopters, early majority, late majority, and laggards are based upon

• A) how frequently a consumer uses a product.
• B) the number and strength of competitors.
• C) when consumers begin buying a new product.
• D) the time it takes to educate a consumer in the use of a new technology.
• E) how quickly consumers respond to an advertising message or campaign.

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Definitions:

Latino Groups

Ethnic communities in the United States (and elsewhere) that are primarily comprised of individuals from Latin American countries or descendants thereof.

Family Ties

The emotional and social connections that bind members of a family together, encompassing relationships among parents, children, siblings, and extended family.

Asian American Families

Diverse family structures and dynamics in the United States that reflect the traditions, cultures, and heritage of individuals from Asian ancestry.

Latino Families

Family units that are of Latin American descent, often characterized by extended family relationships and cultural traditions.