Figure 11-5 -The Consumers Represented by Segment E in Figure 11-5 Above

question 161

Multiple Choice

Figure 11-5

-The consumers represented by Segment E in Figure 11-5 above are called

• A)early adopters.
• B)late majority.
• C)laggards.
• D)early majority.
• E)innovators.

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Definitions:

Conditional Esteem

The situation where an individual's sense of self-worth depends on meeting certain conditions or standards set by themselves or others.

Self-Concept

The image of oneself that develops from interactions with important significant people in one’s life.

Unconscious Mind

A part of the mind that is not within an individual's conscious awareness, influencing thoughts, feelings, and behaviors.

Human Behavior

The range of actions and mannerisms exhibited by humans in conjunction with their environment, influenced by culture, attitudes, emotions, and genetics.