According to the Diffusion of Innovation Concept, Early Adopters

question 240

Multiple Choice

According to the diffusion of innovation concept, early adopters

• A) have a fear of debt and use neighbors and friends as information sources.
• B) are skeptical and have below average social status.
• C) are deliberate and use many informal social contacts.
• D) are leaders in social settings and have a slightly above average education.
• E) are venturesome, higher educated, and use multiple information sources.

---

Definitions:

Conditioning

A process of behavior modification by which a subject comes to associate a desired behavior with a previously unrelated stimulus.

Reinforcement

In behavioral psychology, a consequence that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.

Motivation

The set of psychological forces that compel a person to take action towards a goal or outcome.

Modeling

A behavioral learning technique whereby individuals learn by observing and imitating others.