If a Customer Is Reluctant to Try a New Product

question 256

Multiple Choice

If a customer is reluctant to try a new product because he'd have to change his normal everyday behaviors,the company introducing it is most likely facing a ________ barrier.

• A)usage
• B)risk
• C)value
• D)financial
• E)psychological

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Definitions:

Fencing Class

A training or instructional session focused on the sport of fencing, which involves combat between two participants using swords.

Operant Conditioning

A method of learning where behavior modification is achieved by either reinforcing or punishing actions.

Backward Conditioning

A learning process where a conditioned stimulus (CS) is presented after the unconditioned stimulus (US), typically resulting in weaker learning compared to forward conditioning.

Extinction

The process by which a learned behavior diminishes or disappears as a result of the repeated absence of an unconditioned stimulus or reinforcement.