One Reason New Products Fail Is That Although Most Major

question 125

Multiple Choice

One reason new products fail is that although most major corporations use a formal decision-making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.

• A) written protocol
• B) Stage-Gate®process
• C) cross-functional team
• D) prototype test
• E) test market

---

Definitions:

Theory

A system of ideas intended to explain something, based on general principles independent of the thing to be explained.

Energy Drain

A state or feeling of extreme fatigue or depletion of energy, often due to stress or overwork.

Positive Emotions

Feelings that are generally considered pleasant, such as happiness, joy, enthusiasm, or contentment, contributing to overall wellbeing.

Positive Energy

The feeling or attitude of optimism, vitality, and enthusiasm that can positively influence oneself and others.