There Are Several Reasons a Consumer Would Be Reluctant to Adopt

question 192

Multiple Choice

There are several reasons a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a psychological barrier, which occurs when

• A) there is no incentive to change.
• B) there are physical, economic, or social risks.
• C) there are cultural differences or image problems.
• D) the financial commitment is too great.
• E) the product is not consistent with existing habits.

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Definitions:

Intent

The determination to perform a particular act or to act in a particular manner for a specific reason.

Contract

A legally binding agreement between two or more parties that outlines the terms and conditions of an arrangement.

Offeror

The party in contract negotiations who presents a proposal or offer to enter into an agreement, awaiting acceptance by the offeree.

Pepsi Points

A loyalty program by PepsiCo where consumers collect points from product purchases that can be exchanged for rewards.